All-inclusive, regenerative slow travel to villages in Italy
Village.Works is the anti-tour bus, helping hidden gems to quietly live on and prosper—preserving and protecting ancient cultural traditions and one-of-a-kind environments.
Village.Works provides eco-conscious travelers a way to experience truly authentic culture through localized, all-inclusive slow travel designed to uplift not only guests, but locals, local culture, and Mother Nature, too.
THE BRIEF
Scope of Work
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Creative Direction
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Messaging & Copy
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Brand Identity Design
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Web Design & Development
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Photography & Imaging
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Video Production
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Back-end Systems
When we began, Village.Works was little more than an idea. The Italian team took on mobilizing the village and their services while we focused on building their brand messaging, positioning and identity; capturing & creating content in Italy; building their back-end systems; and creating marketing tools such as the website, video, social media and copy.
Our challenge was to capture and communicate the wild, rustic magic of Tuscia and its people while keeping in mind that Village.Works wanted to expand to other territories after proving the model in Italy.
Messaging
Mission
Enliven guests;
revitalize villages.
Vision
Guests, not tourists.
Promise
Your rustic revival
Pitch
All-inclusive, regenerative slow travel to villages around the world
Video Production
The fulcrum of Village.Works is the community that makes it. Video became critical to showing the authentic personality of the region to potential guests before they arrived. We wanted visitors to know that they would be entering into a real culture made up of real people. The goal was to build respect for the locals and land before anyone arrived while enticing them to the picturesque landscapes and familiar smiles they would experience.
Three of the videos below are short documentaries with another made up of moving portraits used as a website background video. Credit to cinematographer Nathan Thompson at Contrast Visuals for his support on this project.
Visual Identity
The visual identity of Village.Works was largely inspired by the majestic, medieval style of the ancient Italian villages we were working with. We aimed to capture this way of life using grounded, natural colors with sharp-edged yet approachable silhouettes in our designs.
The typography was inspired largely by the meeting point between the village’s ancient stone structures and the foliage that grew upon them.
The logomark, though simple, represents the connective tissue between the village and the work Village.Works aims to do—the diamond-dot is meant to evoke the portal into this under-explored Eden.
Web Design & Development
The Village.Works website is designed to evoke the same feeling one gets visiting Tuscia, which is more rustic and humble than its neighbor, Tuscany. A warm, earthy elegance met with a friendly, inviting tone optimizes the interface in preparation for the all-inclusive experience they offer.
This means that information hierarchy is critical to allowing users to navigate the site at a surface level with the option to deep-dive into any subject or offering available. Take a look at the site and discover the wonders Village.Works has to offer.
