His style was both eccentric and simple. We wanted to create a visual identity that expressed his intellectual flexibility and his forward-thinking mind.
His concerns were for the future—and he turned out to be quite right about them.
Philip E. Slater (May 15, 1927 — June 20, 2013) was the author of the influential 1970 best-seller The Pursuit of Loneliness (Beacon 1970), as well as nine other books of sociology and social commentary.
Though his books had done well in the 70’s, his later books were more precient but less widely recognized. Arguably his most seminal work, The Chrysalis Effect (2008) predicted many of the social and political issues we face today.
Phil’s favorite color was always purple—regal, spiritual, and non-gendered. He wore the color often, donning the royal hue on t-shirts, backpacks and notebooks. That was our only given.
The logo had to encapsulate his initial (P.S.) and indicate his forward-thinking works. We wanted to create a mark that exemplified his timeless observations about society and the human condition. Though academic, Phil was also a routine psychonaut—taking LSD annually with a group of high-thinking scholars in an effort to expand perspective and find truth where it had not previously been found. This informed the fluid shape of his logomark, which swims from a P into an S, and back again.
The logotype was derived from a classic 1970’s novel style typeface, Albertus, inspired by the cover of his seminal book, "Wealth Addiction". The roman serif communicates wisdom and professionalism while retaining a bent of personality.
Phil’s non-fiction topics include global culture, American culture, gender, business, addiction, Greek mythology, the supernatural, sexual tension and more. However, his non-fiction wasn’t his only work; he also excelled writing fiction and plays.
Slater believed fervently in democracy’s adaptive superiority, a theme that ran throughout his work. He and co-author Warren Bennis predicted the fall of the Soviet bloc and the rise of democracy, arguing, “Democracy… is the only system that can successfully cope with the changing demands of contemporary civilization.”