Groups was finishing the design of their first two offices when they came to us for branding. They had no brand identity other than a name and the design of their offices. They needed patients, their loved ones, and the medical community to understand what they offer, how effective it is, and what sets them apart from all the other treatment facilities in the country.
Photo + Video—Chris Cappy
Interior Design—Asquared Buildings & Objects
“We believe in improving healthcare for the under-served.”
“We are inspired by people brave enough to change their lives.”
“We are redefining the way recovery is achieved and measured.”
“We know time is of the essence.”
The art of Keith Haring proved to be an apt compliment; his work is simple yet profound, and speaks to the power of community. We did our best to emulate his style with the five pillars illustrations.
Written with the voice of those who’ve been through the tasks, this book is meant to be carried as a constant reminder of the work to be done.
Ample white space provides opportunity for patients to take ownership of the book by writing in the margins, marking up text, and drawing as a form of release.