Groups™ provides affordable, outpatient opiate addiction recovery with Suboxone and group therapy.

The Brief

  • Brand Identity Design
  • Web Design
  • Imaging
  • Book Design
  • Print Design
  • Merch Design
  • Photography
  • Copy Editing

Groups was finishing the design of their first two offices when they came to us for branding. They had no brand identity other than a name and the design of their offices. They needed patients, their loved ones, and the medical community to understand what they offer, how effective it is, and what sets them apart from all the other treatment facilities in the country.


Photo + Video—Chris Cappy
Interior Design—Asquared Buildings & Objects

Core Values & Five Pillars


“We believe in improving healthcare for the under-served.”


“We are inspired by people brave enough to change their lives.”


“We are redefining the way recovery is achieved and measured.”


“We know time is of the essence.”

Visual Identity

To balance warmth and professionalism, we incorporated the circular format of group therapy into the logotype and supplementary visual themes—such as the five pillars.

The art of Keith Haring proved to be an apt compliment; his work is simple yet profound, and speaks to the power of community. We did our best to emulate his style with the five pillars illustrations.


The typography had to feel clean and medical, yet safe and welcoming. Rounded sans-serif type met these needs, matching the rounded logotype.


The color palette was inspired by the painted walls in the groups offices. These simple elements could be used across all touch-points, both print and digital.
All 155 pages of the Ten Tasks book were hand-designed to offer both quick-read and extended versions of each chapter; read only the bold text, or dive in and get the full benefit of the details.

Written with the voice of those who’ve been through the tasks, this book is meant to be carried as a constant reminder of the work to be done.

Ample white space provides opportunity for patients to take ownership of the book by writing in the margins, marking up text, and drawing as a form of release.