CLOISTERWATCH.COM

Design house Cloister Watch Company™ crafts custom timepieces from watches of both vintage and modern origin.

Cloister oversees the disassembly and customization of luxury watches—some valued at over $100,000—with restoration and re-assembly executed by by specialists Cloister hires from across the globe. Of course, watches are designed to spec—a collaboration between founder Cooper Zelnick & his clientele.

Cloister also sports a museum-like vintage collection that remains gleefully unpurchaseable.

The Brief

SCOPE OF WORK
  • Creative Direction
  • Web Design
  • Web Development
  • Photography
  • Imaging
  • Copy Editing

At first, Cloister watches were a hobby, purchased "off the wrist" if someone liked what they saw and inquired. Over time, word got out that Rolex’s and JLC's could be customized to client spec.

Marketing remains word-of-mouth; Cloister needed a space to showcase their portfolio, build trust, and spark inspiration for clients.

ADDITIONAL CREDITS

We hired photographer Lillian Przedecki to make art of the product shots, bringing to life a sense of timeless luxury and tactile originality.

MISSION

Cloister exists to transform rare + historic wristwatches into custom tailored timepieces. Collaboration and craftsmanship fuel successful men and women to see their visions realized.

VISION

Honor the past;
shape the future.

PROMISE

Reshape Time.

PITCH

Re-imagine rare wristwatches.

Visual Identity

To start, Cloister founder Cooper Zelnick and I developed the messaging and identity. Wristwatch enthusiasts like to know the history of timepieces, to fawn over their mechanics, rarity, and beauty. We wanted to provide in all those areas.

For the brand identity, we wanted something that felt both patient and alive. The only given was a color—Just Orange. Cooper had mixed this color for the first custom watch he built for himself; when someone bought it straight off his wrist he was forced to make another. And another. Just Orange became the accent color, a constant reminder of the true reason Cloister exists—creative expression.

Signature Sigil displays Cooper’s initials within an hourglass shape

Website

The Cloister website serves only to inspire future clientele to develop ideas of their own, with an option for collectors to read deeper into featured stories of watch metamorphosis.

Cloister contains a world of content, every timepiece bearing personality of it’s own—a taste & quality guaranteed by collaboration with Cooper Zelnick.